A common misconception is that only large scale business would need big data and analytics, however, SMEs can gain a significant strategic advantage over their competition by utilizing the benefits of Analytics. Through analytics, the decision-making time decreases significantly and the potential for growth increases drastically. Here are some of the advantages of analytics, Answer …
Customer segmentation allows your business to reap the benefits of focussed marketing effort which helps in reducing marketing cost. It presents better opportunities to develop your product and make it personalized (Customers express more interest in purchasing personalized) and most prominently helps you with more happy customers. Most of the small and medium-sized retailers rely …
“Who is your customer? What do they like? How often do they visit your store? What do they like purchasing?” The answer to these is captured all day at your point of sale (POS). BI tools help convert this data into meaningful information to make strategic and effective business decisions for your current business problems. …
7 reasons to pick Business Intelligence tools over Excel Read More »
